Conquering Your Copywriting Fears
Guess what? You are not the only copywriter with copywriting fears. So hey, deep breaths. Even the best copywriters sometimes grapple with overwhelming aspects of copywriting. Take the famous writer’s block, for example; you wake up on a sunny morning ready to write up a storm. You open your computer, and just like the white […]
How to grab your reader’s attention
Can I attempt to predict the next eight seconds of your life? Yes? Okay. In the next eight seconds or less, you will either click out of this page if I fail to get your attention and hold it or continue reading till the end of this article if I succeed. The reason is simple; […]
5 things you need to know about copywriting
Copywriting is a buzzword these days. Anyone with a good command of English, a laptop, and a good internet connection can build a website or open a LinkedIn profile and splatter the words ‘Professional copywriter’ all over the place. But is copywriting limited to a knowledge of big words and an ability to write long […]
Exploring empathy in copywriting
If the first descriptions that come to mind when you think of your target audience are leads and customers, you have a potential empathy problem on your hands. Before they are leads and customers, the people in your audience are humans first, with feelings and real-life issues. And the key to connecting with them is […]
Why your brand needs a voice
Imagine your brand in a crowdy marketplace with several competing brands, all calling out to an already distracted audience. Will anyone in that crowd recognize your voice? Or will it fade into oblivion? If no one can recognize your voice, it is probably because your brand lacks one or is yet to maintain a consistent […]
Content marketing: The art of subtle selling
Good marketing is like the squealing of a delighted child; It fills the room and gets your attention every time. However, marketing not done right will amount to a failed business, as marketing goes a long way to determining the success rate of sales and conversions. It is, therefore, safe to say that only the […]
5 copywriting mistakes to avoid…like a plague
In the land of sales, And a time of conversions and engagements, The success of any marketing strategy rests on the shoulders of great copywriters who know their stuff. Emphasis on ‘Copywriters who know their stuff.’ Not copywriters who use big—and sometimes unnecessary— words or those who are suckers for clickbaity headlines. And definitely not […]