Increased profitability. More sales. Reduced costs. Improved productivity. Every business owner in the world dreams of achieving these feats. Ultimately the goal is to be

An audience may or may not remember a sales pitch, however impressive it is. But an enthralling story? Now, that is something they will most

Guess what? You are not the only copywriter with copywriting fears. So hey, deep breaths. Even the best copywriters sometimes grapple with overwhelming aspects of

Can I attempt to predict the next eight seconds of your life?  Yes? Okay.  In the next eight seconds or less, you will either click

Copywriting is a buzzword these days. Anyone with a good command of English, a laptop, and a good internet connection can build a website or

If the first descriptions that come to mind when you think of your target audience are leads and customers, you have a potential empathy problem