The Fourth Blog

A girl sipping a drink and looking into a MacBook laptop
Jennifer Moses-Chukwudi

Conquering Your Copywriting Fears

Guess what? You are not the only copywriter with copywriting fears. So hey, deep breaths. Even the best copywriters sometimes grapple with overwhelming aspects of

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Two men sitting opposite each other
Vincent Eze

Why your brand needs a voice

Imagine your brand in a crowdy marketplace with several competing brands, all calling out to an already distracted audience.  Will anyone in that crowd recognize

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