

The power of storytelling in sales
An audience may or may not remember a sales pitch, however impressive it is. But an enthralling story? Now, that is something they will most
An audience may or may not remember a sales pitch, however impressive it is. But an enthralling story? Now, that is something they will most
Guess what? You are not the only copywriter with copywriting fears. So hey, deep breaths. Even the best copywriters sometimes grapple with overwhelming aspects of
Can I attempt to predict the next eight seconds of your life? Yes? Okay. In the next eight seconds or less, you will either click
Copywriting is a buzzword these days. Anyone with a good command of English, a laptop, and a good internet connection can build a website or
If the first descriptions that come to mind when you think of your target audience are leads and customers, you have a potential empathy problem
Imagine your brand in a crowdy marketplace with several competing brands, all calling out to an already distracted audience. Will anyone in that crowd recognize