Blogging and lead generation: A perfect pairing.
I had a company of ants growing up—several, actually. My siblings had theirs, too. They were tiny, sometimes almost invisible, cracks on the walls of our childhood home. For whatever reason, we called them ‘Our Companies.’ Out of these holes would march a colony of sugar ants in straight lines headed for places where they […]
4 content commandments for effective content creation
“Content is king,” “Brands should create more content.” “Content Marketing is all the Marketing that is left.” If you got a penny for every time you heard words like the ones above, I bet you’d have a lot of pennies. Content marketing is a buzzword nowadays, and everyone—experts, salespeople, soccer mums, gardeners, you name it—is […]
4 Tips for boosting brand awareness
We all dream of it—the day our brands become top of mind whenever our target audience thinks of our specific industries. Why not? Such awareness equals increased brand trust and loyalty, generation of qualified leads, and, most importantly, a sales and market share boost. But you know what they say about wishes; if they were […]
5 blogging mistakes to avoid
Hello Blogger! You should know by now just how important blogs are to business and brand success. With 77% of internet users reading blogs and 70% of consumers with a preference for discovering brands through articles rather than traditional advertising, blogging can be a valuable tool for generating, nurturing, and converting leads. While it may […]
5 Tips for overcoming writer’s block
It happens even to the best copywriters. One minute, your creative juices flow, and the next, you are stuck wondering where all the inspiration went, sometimes even causing you to doubt your ability as a badass copywriter. You tug at your brain to spill the right words, but all you get is crickets. Two words? […]
6 Tips for Writing SEO-Inclined Content
Search Engine Optimization, commonly known as SEO, is a buzzword nowadays. If you listen closely enough, you’ll hear most Toms with a website, Dicks with a blog, and Harrys with a landing page, throwing the word around at the slightest opportunity, and with good reason— who doesn’t love increased website traffic, sales, and visibility? The […]
4 Benefits of consistent content marketing
You know what they say about content— it is king, and unless you want to stand on the sidelines and watch your competition rake in the big bucks from consistent content marketing, you might want to jump on the bandwagon. You see, content is the new currency. Want to increase your reach? Create content. Want […]
How to Apply AIDA Formula to Copywriting
Ever felt stuck when tasked with writing copy to convert an audience? If yes, you are not alone. Writing copy is easy—anyone can weave words together in the name of copywriting—but writing copy that gets attention and converts an audience requires skill, tact, and the employment of a few formulas, the AIDA formula being one […]
4 ways a copywriter can influence your business growth
Increased profitability. More sales. Reduced costs. Improved productivity. Every business owner in the world dreams of achieving these feats. Ultimately the goal is to be successful and grow in business. As a business owner, you want to reach a wider audience, with as many potential customers as possible, to generate sales for your business. Effective […]
The power of storytelling in sales
An audience may or may not remember a sales pitch, however impressive it is. But an enthralling story? Now, that is something they will most likely recall. It’s the same reason you remember the plot and storyline of the last thrilling movie you saw. Sales and storytelling are a bomb combination with the potential to […]