4 SEO Mistakes Smart Brands Avoid
Do you know what is worse than not paying attention to SEO? It’s paying attention to SEO and making all the mistakes that can cost your brand its reputation and rankings. SEO is not dead. However, SEO mistakes are slowly killing off the brands that make them. You want your website to rank on search […]
It’s time to tell your brand story—make it compelling
Imagine your brand was on a stage in front of a mammoth crowd alongside other brands. Many brands before you have said the same generic mumbo jumbo over and over. The crowd is getting bored. It gets to your turn to speak. You want to stand out. Your brand depends on it. What do you […]
The power of a niche
If you’re reading this, you’ve probably reached the phase in your business where you’re holding a flower and picking out the petals as you repeat the phrases, ‘to niche,’ ‘to niche not.’ You’ve spent the last few years in business trying to be everything to every Tom, Dick, and Harry. But now you badly want […]
How to build a powerful online presence
Do you ever imagine what businesses were like before the internet? Picture it for a second. The year is 1979. The first model of the Sony Walkman has just hit the shelves, and the cool kids are blasting disco beats on them. In the business world, rhythms follow the dial tone and the clicking of […]
Why inbound marketing matters to your business
The world has witnessed—and continues to witness— several never-ending debates, like cats or dogs, Apple or Android, streaming services or cable television, remote work or in-house. While these debates continue in the real world, the online business world seems to be engaged in a different argument altogether: Inbound marketing or outbound marketing? Some swear by […]
Exploring behavioral science in marketing
A lead has just landed on your website. They hop from one page to the next, examining visuals, reading words, and whatnot—spending more time on some pages than the others. In split seconds, they decide to buy or not to buy. Say they decide the latter. They log out of your website and tap into […]
The beauty of the human touch in content marketing
“Away with the humans!” I imagined mean-looking, metallic robots holding placards with those words boldly written when the artificial intelligence hype began a while ago. Rumour had it that artificial intelligence was here to steal the jobs of content marketers. Truth be told, artificial intelligence is fascinating. It can do a lot of things—a whole […]
How to find content ideas for your blog
It is frustrating to have a blog with great potential yet run out of content ideas to keep it busy and buzzing with leads. Sadly, it happens to brands all the time. Blogging is a never-ending cycle, and although it has enormous benefits for your business, from traffic generation to the ongoing engagement and conversion […]
Identifying your target audience
“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?” was a question that famous copywriter Gary Halbert loved to pose to his copywriting students, to which […]
The real cost of bad copywriting
Picture this— your marketing team has worked their fingers to the bone to generate fresh traffic to your sleek and responsive website designed with eye-catching and visually appealing graphics and images. Sadly, your hard-earned leads get turned off by poorly written, mistake-riddled, low-quality copy on your website. And the cycle continues—obviously, no brand owner in […]