We all dream of it—the day our brands become top of mind whenever our target audience thinks of our specific industries. Why not? Such awareness equals increased brand trust and loyalty, generation of qualified leads, and, most importantly, a sales and market share boost. 

But you know what they say about wishes; if they were horses, beggars would ride. Beyond dreaming of attaining top-of-the-mind brand awareness, you must work hard to make your brand visible and unforgettable to your target audience—that’s how brands like Apple, Coca-Cola, Nike, and McDonald’s did it. 

Want to boost your brand awareness?

Keep reading, and you’ll learn four tips for improving your brand awareness and staying on top of your game in your niche.

Why is brand awareness a big deal?

Whether you know it or not, your brand is one of hundreds, thousands, and even millions of brands offering the same or similar products or services. Consequently, your target audience has several options to choose from when it comes to purchasing, and your brand may not top the list unless it is top of mind. 

Why is brand awareness important to your brand?

As the saying goes, out of sight, out of mind; without brand awareness, your brand is as good as non-existent in the minds of your audience. You want your brand to be recognizable and distinguishable among other brands. And this is where brand awareness plays a crucial role.

Brand awareness helps your target audience recall your brand when a need arises that its products or services can solve. 

Some other benefits of solid brand awareness include:

• It creates brand trust and loyalty—81% of consumers prefer to buy from brands they trust. 
• It boosts brand recognition.
• It leads to increased sales and conversions.
• It promotes brand advocacy and growth.
• It increases brand equity. 

What’s not to love about these benefits?

4 Tips for boosting brand awareness

Now that you know the benefits you stand to gain from high-quality brand awareness, it’s time to answer the question, ‘How do I boost my brand awareness?’ To answer this, let’s discuss four tips you can explore to build and increase brand awareness.

1. Build and maintain a consistent brand voice.

Think of the closest person to you—your spouse, parent, sibling, or friend—and try to recall the sound of their voice. Easy peasy, right? You’ve heard their voices long enough to recognize them even in the crowdiest places. That’s the power of having a voice.

Just as humans have a voice, brands also have voices. The only difference is that some brands have a consistent voice, while others struggle with maintaining one. 

Building and maintaining a consistent brand voice is one of the steps for creating brand awareness. You want to create a brand voice that is so consistent that an audience can recognize it from a mile away. That way, it is easier to distinguish your brand from all the others.

There are several reasons your brand needs a voice: 

• A brand voice helps you connect with your audience.
• It helps showcase your brand personality.
• It helps build consistency and trust.

If you don’t already have a brand voice, it is a good idea to create one, and if you do already have one, you owe it to your brand and its audience to maintain it consistently across all communication channels. 

2. Create content consistently

It sounds cliche, and you have probably heard it millions of times, but content is—and remains— king. Everyone, including your consumers and potential leads, consumes it in large doses daily. 

Consumers gravitate toward content, and some stats prove this:

• 77% of internet users read blogs.
• 80%  of bloggers record results from blogging.
• 82% of marketers have a budget for content marketing.
• 70%  of consumers prefer getting information from blogs than traditional advertisements.

The logic of content creation is straightforward. The more quality content you produce and put out, the more visible your brand becomes. It is the secret behind the top-of-mind awareness most big brands have attained. A case study of this would be a brand like Nike. 

Nike has created brand awareness through several written audio, and video content marketing campaigns. Consequently, when most people think of athletic footwear and apparel, the Nike brand likely tops the list of reputable brands that come to mind. 

Want to build and boost brand awareness?

Create content consistently.

3. Invest in SEO

What better way to spread brand awareness than helping potential leads find you whenever they type specific keywords into search engines? 

With at least 8.5 billion Google search queries launched daily, consumers can find new brands through organic marketing strategies. According to statistics, 30.6% of internet users between 16 and 64 discover new products and services through search. That’s a lot of potential leads waiting to be impacted by your brand if you play your SEO cards right.

The first step to building brand awareness through SEO is knowing what your target audience is looking for—what keywords and phrases are they searching for?  

There are several ways you can conduct keyword research to find out:

• Brainstorm relevant keywords: Put yourself in your audience’s shoes. What would you type into search queries when looking for answers around a specific topic? 
• Spy on your competition: Using competitive research tools like Ahrefs site explorer, you can spy on your competition to get insight into the keywords and phrases they rank for on search engines.
•  Explore keyword research tools: Explore available research tools to learn what keywords your audience is searching for. 

Finding the right keywords is only a piece of the puzzle. To make it work, you have to consistently write and publish high-quality SEO-inclined content that resonates with your target audience and provides answers to their questions. 

4. Optimize your social media for engagements.

As a brand on a quest to spread and increase brand awareness, social media is one of the most effective tools to have in your arsenal. According to statistics, there are over 4.8 billion people in the world who use social media. This massive adoption of social media presents diverse opportunities for brands like yours to showcase their personality and build awareness.  

One of the good things about social media is that you get to choose who your brand shows up as. For instance, a brand like Wendy’s showcases a Humorous and irreverent personality, Nike shows up as inspiring, while Tiffany & Co. exudes sophistication and elegance. 

 Here are a few tips for nailing social media brand awareness:

• Study your target audience—learn their interests, goals, pain points, and struggles.
• Find out what platforms they hang out most.
• Create compelling and shareworthy content they’d find engaging.
• Collaborate with social media influencers.
• Hop on trends that increase your reach.
• Leverage paid social media advertising.

With the right social media content and marketing strategy, you can build a following and spread awareness for your brand.